Ever wondered who’s actually booking your Cambridge Airbnb?
Understanding your guest demographics helps you optimize pricing, amenities, and marketing for maximum bookings.
This guide breaks down the most common types of Airbnb guests in Cambridge—and how to make your property their first choice!
1. The Classic Tourist 🗺️🏰
📅 Peak Booking Times: Spring & Summer (April – September)📍 Preferred Locations: City Centre, near historic landmarks
What They’re Looking For:
✅ Walkable access to King’s College, punting, and museums.✅ Instagram-worthy interiors (think bright, stylish, and cozy).✅ Local recommendations for must-see attractions and hidden gems.
How to Attract Them:
✅ Highlight your proximity to famous Cambridge sites.✅ Offer a welcome guide with local recommendations.✅ Include “Ideal for tourists & leisure travelers” in your listing description.
2. The Business Traveler 👔💻
📅 Peak Booking Times: Midweek, year-round (especially during conferences).📍 Preferred Locations: Near Cambridge Science Park, train station, or city centre.
What They’re Looking For:
✅ Fast, reliable WiFi & a dedicated workspace.✅ Self-check-in for late-night arrivals.✅ Quiet, professional environment.
How to Attract Them:
✅ Mention “Business-friendly stay with super-fast WiFi” in your title.✅ Provide a desk, ergonomic chair, and multiple charging ports.✅ List on corporate rental platforms (AltoVita, Blueground, Booking.com for Business).
3. The Visiting Professor & Researcher 🎓📚
📅 Peak Booking Times: January – March, May – July, September – November📍 Preferred Locations: Near Cambridge University colleges, Addenbrooke’s, or research hubs.
What They’re Looking For:
✅ Long-term stays (weeks to months).✅ A quiet, comfortable environment for work.✅ Fully equipped kitchen & laundry facilities.
How to Attract Them:
✅ Offer monthly stay discounts (15-30% off for extended bookings).✅ List on SabbaticalHomes & university accommodation portals.✅ Market as “Perfect for visiting academics & researchers.”
4. The University Parent 👨👩👦🎓
📅 Peak Booking Times: March-April (Open Days), June-July (Graduations), October (Move-In Week).📍 Preferred Locations: Near Cambridge University & student accommodations.
What They’re Looking For:
✅ Short weekend stays for visiting their child.✅ Easy parking & close to university buildings.✅ A comfortable, homey feel.
How to Attract Them:
✅ Emphasize proximity to Cambridge University in your listing.✅ Offer flexible check-in/check-out times for weekend trips.✅ Add a personal touch like a welcome tea set or local guidebook.
5. The Contractor & Temporary Worker 🚧🛠️
📅 Peak Booking Times: Year-round, especially winter months.📍 Preferred Locations: Near business parks, train station, and motorway access.
What They’re Looking For:
✅ Affordable, functional stays.✅ Easy parking & self-check-in.✅ A washer/dryer & fully equipped kitchen.
How to Attract Them:
✅ Offer weekly/monthly rates to attract long-term bookings.✅ Provide strong heating, sturdy furniture, and practical amenities.✅ Mention “Contractor-friendly accommodation” in your listing title.
6. The Digital Nomad 🌍💼
📅 Peak Booking Times: Year-round, prefers off-peak seasons.📍 Preferred Locations: Anywhere with great WiFi & workspaces!
What They’re Looking For:
✅ Super-fast WiFi & work-friendly space.✅ Affordable long-term stays.✅ A balance of city life & peaceful surroundings.
How to Attract Them:
✅ Offer discounts for stays over 2 weeks.✅ Create a cozy workspace with extra plugs & a coffee station.✅ Market as “Ideal for remote workers & digital nomads.”
7. The Festival Goer & Event Attendee 🎭🎶
📅 Peak Booking Times: July (Cambridge Folk Festival), March (Science Festival), December (Christmas Markets).📍 Preferred Locations: Near event venues, transport links.
What They’re Looking For:
✅ Short stays with flexible check-in.✅ Easy access to public transport.✅ A fun, vibrant space with a local feel.
How to Attract Them:
✅ Mention event connections in your listing (e.g., “Perfect for Folk Festival attendees”).✅ Provide early check-in or luggage storage options.✅ Decorate with Cambridge-inspired decor or festival-themed touches.
8. The Couple on a Romantic Getaway ❤️✨
📅 Peak Booking Times: Valentine’s Day, summer weekends, Christmas.📍 Preferred Locations: City centre, river views, charming neighborhoods.
What They’re Looking For:
✅ A cozy, romantic atmosphere.✅ Luxury touches (bathtub, plush bedding, candlelight vibes).✅ Near fine dining & scenic spots.
How to Attract Them:
✅ Market as “A romantic retreat in the heart of Cambridge.”✅ Provide champagne, chocolates, or a love note for anniversaries.✅ Decorate with warm lighting & soft, elegant decor.
Why a Professional Airbnb Manager Can Help You Target the Right Guests
✅ Market your listing to the ideal guest type for your area.✅ Optimize pricing for peak travel seasons & events.✅ Provide tailored guest experiences to increase 5-star reviews.✅ Cambridge Stays specializes in attracting the right Airbnb guests to maximize occupancy & revenue.
Different guests have different needs—optimizing for your most frequent guest type leads to higher bookings & better reviews!
🚀 Want to target the right guests and boost your bookings? Let us manage your Airbnb for you!
📞 Contact Cambridge Stays today to start optimizing your Airbnb guest strategy!
Comments