To Let Cambridge: How to Promote Your Property Using Local SEO in Cambridge UK

Most bookings start with a search — and if your property doesn’t appear on Google, you’re losing business to bigger platforms. Local SEO is the key to getting found by guests and landlords searching specifically for properties to let Cambridge offers. Here’s how to get ahead.

Optimise Your Website for Cambridge Keywords

Cambridge-specific search terms are the foundation of any local SEO strategy. Think like your ideal guest or landlord:

• Popular Phrases to Target: “apartments to let in Cambridge,” “short let Cambridge UK,” “house to let Cambridge”

• Page Copy and Headings: Make sure these keywords appear naturally in your homepage, property listings, and blog content

• Image Alt Texts and Meta Descriptions: Add keywords here too to help Google understand your content

This helps your site compete directly with Airbnb, Booking.com, and national estate agents.

Add Location-Based Landing Pages

Cambridge is made up of popular micro-locations. Target them with dedicated pages:

• “Flats to Let Near Mill Road”

• “Short Lets Near Cambridge University”

• “Property to Let Near Addenbrooke’s Hospital”

Each of these can bring in hyper-local traffic from people who know what part of Cambridge they want — but haven’t yet picked where to book.

Use Google Business Profile for Visibility

Your direct booking site can appear in Google Maps and local search results with a verified Google Business Profile:

• Add high-quality photos, your phone number, and link to your booking site

• Collect 5-star reviews from past guests

• Update opening hours and respond to messages quickly

This is crucial for any landlord promoting flats to let Cambridge UK travellers and professionals might be searching for last-minute.

Cambridge Stays Offers SEO-Optimised Listings and Web Pages to Attract Direct Bookings

We don’t just manage your property — we market it. Our local SEO strategies include:

• Keyword-optimised listing pages

• Cambridge-focused content and landing pages

• Google Business Profile management

• Local backlink building

From short let Cambridge UK apartments to long-term flats to let Cambridge landlords want filled quickly, we bring visibility and bookings to your property — without heavy commissions.

Want More Local Traffic and Fewer Commission Fees?

SEO isn’t just for big brands — it’s how small landlords compete smartly.

Want more local traffic and fewer commission fees? Let Cambridge Stays put your property on the digital map.