The Secret to a Full Calendar? It's Hiding in Cambridge's Event Schedule.

In a city as lively and layered as Cambridge, timing isn’t everything — it’s the edge. For landlords with properties to let Cambridge-wide, aligning your rental calendar with local events can be the secret weapon to increase visibility, drive up rates, and create a better guest experience.

When your property highlights what’s happening around town — from rowing regattas and literary festivals to university open days and Christmas markets — it signals more than a place to stay. It offers a reason to book.

Why Events = More Bookings

Events drive people. People drive bookings. Whether it’s a one-night concert or a weeklong academic conference, local events bring predictable spikes in demand — and smart landlords use this to their advantage.

Guests often search for accommodation based on event dates, and listings that mention these happenings feel more curated and connected. It’s a strategy that benefits:

• Booking volume: More people travel in for events, filling up short let Cambridge properties quickly.

• Higher rates: Events allow you to apply dynamic pricing strategies during peak demand.

• Better guest reviews: Guests appreciate a host who not only provides a home but also guides them to local highlights.

Whether it’s a flat to let Cambridge-based or a house to let in Cambridge with space for families attending graduations, being event-aware can help your property shine.

Where to Find the Best Local Events in Cambridge

You don’t have to dig deep — Cambridge’s cultural calendar is rich and well-documented. Build your event calendar using sources like:

• University websites: Cambridge’s colleges post schedules for matriculation, graduation, open days, and academic conferences.

• Local tourism boards: Visit Cambridge (visitcambridge.org) and city council event pages highlight festivals, fairs, and heritage days.

• Cultural venues and institutions: The Corn Exchange, Fitzwilliam Museum, and arts festivals like Cambridge Folk Festival or Science Festival attract both national and international visitors.

Cambridge property letting agency teams like Cambridge Stays already track these dates to ensure clients are capitalising on every booking opportunity.

How to Include Events in Your Property Marketing

It’s not just about knowing what’s happening — it’s about weaving that into your message. Here’s how:

• Update listings seasonally: Mention major upcoming events in your property description. For example, “Just 10 minutes from the Folk Festival site.”

• Automated guest emails: If someone books a stay overlapping an event, send them a personalised message with links, recommendations, and ticket info.

• Social media: Highlight upcoming events and pair them with promotions or last-minute availability posts.

Short term let in Cambridge listings that mention relevant events often get more attention and clicks — because they match guests’ plans.

Cambridge Stays Curates Event-Based Booking Opportunities

At Cambridge Stays, we help landlords move from passive availability to strategic visibility. We map your calendar against the city’s event schedule, making sure your properties to let Cambridge-wide are marketed with intention.

From optimising listing content to designing social posts and guest welcome packs, we align your property’s message with the moments that matter most.

And when you’re managing multiple flats to let Cambridge UK or short let Cambridge units, timing truly becomes profit.

Want More Strategic Bookings?

With Cambridge’s event calendar as your compass, you don’t have to wait for bookings — you can plan for them.

Let Cambridge Stays show you how to match your availability and messaging to the city’s most bookable moments. Strategic timing, local insights, and polished execution — that’s how we turn listings into local favourites.