High guest turnover is one of the biggest challenges for short-term rental hosts in Cambridge. Frequent check-ins and check-outs mean higher cleaning costs, inconsistent occupancy rates, and potential gaps between bookings.
For property owners, securing long-term stays can significantly boost profitability, ensuring a steady income stream while reducing the hassle of constant guest turnover. But how can you attract long-term guests in a competitive short-term rental market like Cambridge?
In this guide, we’ll explore proven strategies to optimize your property, pricing, and marketing to attract extended stays—whether it’s business travelers, relocating professionals, or students looking for a home away from home.
Understanding Guest Preferences
To reduce guest turnover, it’s crucial to understand who prefers long-term stays and what they expect from a rental property.
Who Prefers Long-Term Stays in Cambridge?
Corporate Travelers – Business professionals on long-term assignments at Cambridge Science Park, BioCampus, or corporate hubs.
Relocating Professionals – Expats and employees moving to Cambridge for work at Addenbrooke’s Hospital, AstraZeneca, or university roles.
Students & Researchers – Postgraduates, visiting scholars, and researchers from Cambridge University looking for short-term housing.
Contractors – Engineers and technicians working on long-term projects in Cambridge’s thriving construction and technology sectors.
What Do Long-Term Guests Look for in an Airbnb?
Convenience & Comfort – A fully equipped home with all essentials.
High-Speed WiFi & Workspace – Essential for remote workers and students.
Laundry Facilities – A must-have for extended stays.
Discounted Monthly Rates – Competitive pricing for long-term bookings.
Flexible Cancellation Policies – More attractive for business travelers and relocators.
Optimizing Your Property for Long-Term Stays
Making your property more appealing to long-term guests is key to securing extended bookings. Here’s how:
1. Offer Discounts for Extended Bookings
Set up weekly and monthly discounts on Airbnb to encourage longer stays.
Provide custom pricing for direct bookings on your website to attract inquiries outside Airbnb’s platform.
2. Provide Amenities Suited for Long-Term Guests
Fast WiFi & Workspaces – Essential for corporate guests and remote workers.
Laundry Facilities – Washing machine and drying rack to add convenience.
Fully Equipped Kitchen – A home-like experience with all cooking essentials.
Smart TV & Streaming Services – Entertainment options for extended stays.
3. Ensure a Home-Like Experience
Invest in comfortable, high-quality furniture.
Provide extra storage space for guests staying longer.
Offer regular cleaning services as an optional add-on.
Adjusting Pricing Strategies for Long-Term Bookings
How to Set Competitive Long-Term Stay Rates
Research similar properties in Cambridge offering extended stays.
Adjust prices based on seasonality (higher in peak seasons, lower in off-peak).
Use dynamic pricing tools to optimize rates for long-term bookings.
The Role of Flexible Cancellation Policies
Consider moderate or flexible cancellation policies to encourage extended stays.
Offer a direct booking discount with a clear cancellation policy to drive traffic to your website.
Marketing Your Listing for Extended Stays
SEO-optimized marketing is crucial for reaching long-term renters.
1. Use Keywords Like “Long-Term Rental Cambridge” for SEO
Optimize your Airbnb title and description:
✅ "Spacious Long-Term Rental in Cambridge – Fast WiFi & Free Parking"
Include location-based keywords like:
"Long-term rental near Cambridge Science Park"
"Furnished short-term rental in Cambridge for professionals"
2. Update Your Airbnb Listing to Highlight Long-Term Perks
Add a "Great for long-term stays" section in your description.
Use professional photos showcasing workspace, kitchen, and storage space.
3. Cross-List on Platforms That Attract Extended-Stay Guests
List on corporate housing websites, including:
SilverDoor Apartments
Homelike
Blueground
Promote listings on LinkedIn, targeting professionals relocating to Cambridge.
How Airbnb Management Helps Reduce Turnover
If you’re a landlord, partnering with a professional property management company like Cambridge Stays can significantly reduce guest turnover and increase profitability.
1. Professional Guest Screening
Vetting guests to avoid short-term party stays and attract responsible renters.
2. Proactive Property Maintenance & Guest Support
Regular inspections to keep properties in top condition.
24/7 guest support ensures positive experiences for long-term renters.
3. Dynamic Pricing to Attract the Right Guests
Smart pricing strategies that balance occupancy and profitability.
Securing long-term stays in Cambridge’s short-term rental market requires strategic pricing, optimized listings, and high-quality amenities. By offering discounted extended bookings, targeting corporate guests, and marketing effectively, you can reduce guest turnover and maximize rental income.
📢 Ready to optimize your Cambridge property for long-term bookings?👉 Let Cambridge Stays handle everything—from guest screening to pricing and maintenance—so you earn more with less hassle!
📞 Contact us today to discuss how we can help you secure long-term stays and boost your rental income!
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