Apartments to Let Cambridge: Making Your Property Stand Out During Low Season in Cambridge UK

Cambridge’s low season doesn’t mean low income — just smarter marketing and positioning. With a few strategic adjustments, landlords can keep bookings strong even when demand dips.

Common Low Season Periods

Knowing when bookings typically slow allows you to plan ahead:

• Post-Christmas (January-February)

• Mid-term university months (March, October)

• Early spring (before Easter holidays)

Tips to Stay Competitive

When travellers are fewer, your listing needs to shine brighter:

• Offer weekly discounts to attract longer, value-conscious stays

• Update listing photos to reflect seasonal decor (cosy blankets, winter lighting)

• Reduce minimum stay length to encourage short breaks and weekend visits

Highlighting Off-Season Perks

Position your flat as a winter-friendly escape:

• Emphasise quietness and relaxation during off-peak times

• Promote indoor comfort: warm lighting, smart heating, plush bedding

• Suggest local winter attractions: museums, college tours, riverside walks without the crowds

Cambridge Stays Keeps Calendars Full Year-Round With Targeted Low-Season Strategies

We help landlords pivot listings to suit seasonal demand, ensuring strong occupancy with smart pricing and positioning. From content tweaks to targeted promotions, we keep your property visible and bookable.

Want to Avoid Empty Weeks?

Let Cambridge Stays optimise your property for the low season. We’ll tailor your strategy so bookings keep coming — no matter the month.